As flexible packaging solutions continue to be flooded with headlines in terms of industry growth and market share, what are the prospects for traditional materials such as glass? The Chief Operating Officer of the Processing and Packaging Machinery Association explained to us why glass bottle packaging still has a bright future.
However, there are some positive trends that indicate that glass bottle packaging solutions still have a place in the global market and will continue to play an important role in future packaging methods.
Although glass represents one of the ancient product forms, it does have limitations compared with new plastic flexible packaging materials. Glass is trustworthy, sustainable, and 100% fully recyclable and reusable. These inherent characteristics are an important factor in the continued demand and resurgence of glass packaging.
According to a recent report, glass bottles are still the solution of choice for alcohol packaging, especially beer, wine and spirits. Due to the environmental impact of packaging, consumers in the region are seeking recyclable and reusable materials.
The report further pointed out that happiness and gentrification are important drivers of candy demand. Baby food, spreads and sauces. Glass bottled water is also very popular in Australia. Some manufacturers have begun to use glass bottles to differentiate their products and convey a sense of quality and happiness. Similarly, the Norwegian bottled water brand Voss has also chosen a signature glass bottle to help convey its purity.
In addition, bottled water is still very popular in Eastern Europe, and the report predicts higher growth in the beverage industry. Although PET bottles still dominate, there are some consumers who are more inclined to pay attention to health. Among them, Eastern European consumers hope that the packaging of products is sustainable, which has an increasing influence on purchasing choices. The reason for the growth of plastics. It is here that glass bottle packaging has satisfied consumers' desires and contributed to the global plastic pollution crisis.
Beer packaging is the main category in Latin America, while glass bottles are the main packaging type, reflecting the major brewers taking advantage of its greater recyclability. The beer industry in Latin America is highly concentrated on recyclable household glass bottles, and environmentally friendly glass bottles are expected to grow by about 2% in the future. In Mexico, the compound annual growth rate of glass bottle usage from 2018 to 2023 is 3.6%.
The eco-friendly characteristics of glass cannot be ignored. With a large number of media reports and international political debates surrounding the global plastic pollution crisis, closed-loop recycled glass will continue to play its beneficial role. More importantly, the energy saved by recycling a glass bottle can power a computer for up to 20 minutes.
Data released last year showed that glass continues to maintain its position as a leading packaging material for spirits, wine and beer, and increasingly gains market share in the food, water and dairy industries. Glass bottle packaging is also growing in the cosmetics, beauty and pharmaceutical industries. The packaging of glass bottles can increase texture, enhance brand status and product differentiation.
The tradition and longevity of glass, as well as consumers' concerns about health and safety, play a role in the attractiveness of glass bottle packaging. In Europe, more than 50% of consumers say that glass bottles are safe food packaging materials and their packaging types. Among consumers who consider glass beverage packaging, this number has risen to 78%. The inert nature of glass means that there is no chemical interaction with its components, which can prevent contamination and help preserve the contents for longer.
Although glass bottles are still the second most popular packaging material in Europe, in terms of quantity, there is no doubt that flexible packaging solutions will continue to dominate the packaging industry in the next few years. Manufacturers continue to research and develop lighter and stronger glass solutions.
These new developments of glass bottles as a packaging raw material, as well as consumers' perception of them as a reliable packaging solution, undoubtedly herald a clear and bright future.